Education
Academic Education
Specialization Topics:
- Brand Strategy and Communication
- Customer Journey
- Customer Experience
- Web Copywriting
- Websites, Mobile, Landing Pages, and Apps
- E-Commerce
- Email Marketing
- Media Planning / Buying
- SEM & SEO
- Google Ads
- Web Analytics & Reporting
- Social Media Strategy
- Big Social Data
- Facebook, Instagram, LinkedIn, YouTube, X (Twitter), TikTok
- Social Ads: Business Manager
- Social Ecosystem
- Digital Marketing Trends
Academic Education
Master's Degree in Marketing
Final grade: 17 (out of 20)
Developed skills:
- Developt and optimize the digital presence of organizations
- Market research
- Manage and evaluate projects
- Create databases
- Analyze marketing data
College Degree in Advertising and Public Relations
Final grade: 17 (out of 20)
Developed skills:
- Developt and optimize the digital presence of organizations
- Developing communication plans
- Crafting messages for different communication channels
- Content creation
- Organizing and guiding group work, delegating tasks
Extra courses
Copywriter profession with Todd Brown and Paulo Faustino
May of 2023 to June of 2023
Acquired knowledge:
- Principles of copywriting
- Copywriter mindset
- Copy creation process
- Crafting persuasive text messages
Acquired knowledge:
- Principles of copywriting
- Copy creation process
- Voice and tone of copy
- Constructing persuasive messages for different channels
Complete course in
Digital Marketing
Developed skills:
- Developing digital marketing strategies
- Manage social media
- Implementing and managing advertising campaigns on Facebook, Instagram, and Google
- Optimizing website positioning in Google's ranking
- Analyzing data across various digital platforms
- Mapping the consumer journey
- Implementing Email Marketing campaigns and CRM systems
Acquired knowledge:
- Principles of Digital Marketing